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Saudi Journal of Humanities and Social Sciences (SJHSS)
Volume-4 | Issue-11 | 711-715
Review Article
The Public Relations Activities of Taman Impian Jaya Ancol, Ldt in Promoting Jakarta Tourist Attraction
Afrilia Christina Ariani, Novi Erlita
Published : Nov. 24, 2019
DOI : 10.36348/sjhss.2019.v04i11.004
Abstract
Tourist Attractions that have a variety of recreational segments include several business units, namely Taman Impian, Dunia Fantasi, Atlantis Water Adventure, Ocean Dream Samudra, Seaworld Ancol and Ancol Ecopark, meanwhile, the resort segment includes the Putri Duyung Ancol and Bidadari Eco Resort. In addition, this place had never quiet, because every day, there are a lot of visitors. Taman Impian Jaya Ancol, Ltd Owns the role of public relations under the Corporate Secretary division. The responsiblities include building good relations between management or internal public and external public, namely consumers so that this good relation could create a good understanding both the parties. They must also be able to develop skills in getting information from various sources and they must be able to develop relationships and cooperation with all company divisions, so that the solid team work is formed. By this background, it is not easy absolutely to keep the number of visitors based on the company target with the emerge of similar tourist attractions. Hence, the researchers are interested in discussing this problem in the form of research entitled "Public Relations Activities of Taman Impian Jaya Ancol, Ltd in Promoting Jakarta Tourist Attraction.
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