This paper discusses dominant human afflictions that variously become exigencies for a rhetorical situation in commodifying the spiritual experience by televangelists in Kenya. The commodification of religion is a rarity in contemporary media and communication research in Africa. It can, however, be explored in the context of „mediated spirituality‟, by acknowledging the place of communication technologies such as Television, in the mediation of religious content. This interplay between media and religion has arguably availed opportunities through which religion is commodified by converting some aspects of religion into spiritual commodities through a near capitalistic exchange. The study utilized Kenneth Burke‟s rhetorical theory, which is a plausible instrument for examining a communicator‟s motive in structuring audience perception to influence behaviour aimed at eliciting certain desired responses. The paper argues that charismatic Televangelists use common spiritual, physical and economic afflictive conditions notably; disease, poverty and demonic oppression, to commodify religion through creative message construction to trigger a reciprocate process of material exchange for the spiritual benefit obtained. The paper submits that these charismatic programme creators are not only concerned with edification and spiritual nourishment of their audiences but are substantially motivated by the inherent exchange value of religion through which human afflictions are rhetorically appropriated to provoke reciprocity for the spiritual benefit obtained.