Strategic and careful planning such as the preparation and formulation of long-term concepts and ideas and the application of election policies and campaigns is a requirement for political success and sustainable development of any democratic institution. However, what politicians often forget especially is the political strategy for elections. The goal of each strategy is not superficial victory, but fundamental peace. In order to build a positive image in the minds of the community for certain interests. Usually these interests are to seek support from the community. The image needs to be built and also maintained because if someone has a bad image, then usually that person will be difficult to be trusted by others. Based on the background above, the target of this research is to map and to know and describe how to give deeper meaning to the development of communication science, especially Public Relations Science, and obtain knowledge of the Branding Image Model through Political PR Strategy in Indonesian House of Representatives Candidates from Bengkulu Province 2109. Academically it can be a reference in the topic of political PR strategy in imaging to increase public confidence, so that it can increase knowledge for those who read it for understanding Political PR in the legislative candidates of the selected Province of Bengkulu in 2109 and can provide an overview of how the political public relations strategy in Political imaging in the legislative candidates chosen by Bengkulu Province 2109 in increasing public trust so that it attracts support and acceptance from the community and becomes a reference for practitioners in developing a political PR strategy in imaging politicians or prospective leaders of a region and adding insight and reference to practitioners in implementing identification of the process or stage of imaging for politics in the Regional Representative Candidates of the Republic of Indonesia of the Province of Bengkulu 2108 in order to obtain acceptance from the public.