Increasing the role of information and communication aspects of interaction between government and society in the era of transformation of social relations, the transition to an information society. Information is increasingly serving as a base value, a “strategic resource,” as well as a system-forming and regulating factor in the socio-political reality. At the same time, domestic power structures continue to incur administrative resources without drastically changing the patterns of communicative interaction, without developing to the necessary degree various forms of direct and feedback with the public.