The aim of study is to analyze how does the political leadership of the two candidates is being represented on Twitter?; To what extent does the topic mapping of online-news coverage could affect Jokowi's electability and Prabowo's electability?; To what extent does black campaign on Twitter could affect Jokowi's electability and Prabowo's electability? Method of this research using quantitative content analysis. Data were gathered by using crawling technique. This technique uses the help of the Drone Emprit engine to capture all topic maps from online news coverage and Twitter conversations during the period 1 September 2018 at 12.00 AM Western Indonesia Time (GMT+7) until 31 December 2018 at 11:59 PM Western Indonesia Time (GMT+7) is amounting to 7,876,727 mentions with the following details: 257,819 articles from online news and 7,618,908 conversations on Twitter. Based on the Drone Emprit analysis, negative sentiments related to news and discussion about Jokowi and Prabowo did not dominate the conversation. Jokowi gets more negative sentiments in the form of SARA attacks, defamation, bodyshaming, Propaganda, hoaxes, fakenews, negative campaign, and black campaign with a comparison ratio of 9:1 to Prabowo. Interpretatively, it can be said that the supporters of the opposition have done more than black campaigns and negative campaigns rather than carrying out rational political ideas.