Saudi Journal of Humanities and Social Sciences (SJHSS)
Volume-4 | Issue-02 | 120-131
Original Research Article
The Handshake: Analysis of Political Cartoons during Electioneering Period in Kenya
Douglas Nkumbo
Published : Feb. 28, 2019
Abstract
This study seeks to analyze how cartoons depicted Kenyan political scenario during electioneering period from April
2017 to April 2018. The objectives of the study is to find out how Kenyan electioneering period was framed in political
cartoons through the use of metaphors a clear picture can be constructed by performing a content analysis that reveal
what type of frames were dominants and which kind of metaphor were used. An analysis of 24 cartoons from four major
print media that is The standard, Daily Nation and the Star between April 2017 and April 2018 portraying Kenyan
election period was analyzed in order to find out which frames were prominent during the Kenyan political period and to
evaluate metaphors that cartoonist used to pass out the message. A deductive approach with possible frames
predetermined as variables to verify the extent to which these frames occur in the news was used; therefore five frames
distinguished are: conflict frames, human interest frames, responsibility frame, economic consequences frame and
morality frame were used. Giles theory of conceptual blending where metaphorical scenario and frame are combined was
used to analyze 24 political cartoons. Responsibility frame was the dominant frame. The metaphorical scenario of a fight
was the most recurrent metaphor used in the cartoons of Kenyan election period. The findings of this research show that
political leaders are responsible for igniting and ending political crisis in Kenya. The study will contribute on research
about framing as visual metaphors and provide a contribution towards an analytical tool for cartoons.