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Saudi Journal of Humanities and Social Sciences (SJHSS)
Volume-4 | Issue-02 | 120-131
Original Research Article
The Handshake: Analysis of Political Cartoons during Electioneering Period in Kenya
Douglas Nkumbo
Published : Feb. 28, 2019
DOI : 10.21276/sjhss.2019.4.2.8
Abstract
This study seeks to analyze how cartoons depicted Kenyan political scenario during electioneering period from April 2017 to April 2018. The objectives of the study is to find out how Kenyan electioneering period was framed in political cartoons through the use of metaphors a clear picture can be constructed by performing a content analysis that reveal what type of frames were dominants and which kind of metaphor were used. An analysis of 24 cartoons from four major print media that is The standard, Daily Nation and the Star between April 2017 and April 2018 portraying Kenyan election period was analyzed in order to find out which frames were prominent during the Kenyan political period and to evaluate metaphors that cartoonist used to pass out the message. A deductive approach with possible frames predetermined as variables to verify the extent to which these frames occur in the news was used; therefore five frames distinguished are: conflict frames, human interest frames, responsibility frame, economic consequences frame and morality frame were used. Giles theory of conceptual blending where metaphorical scenario and frame are combined was used to analyze 24 political cartoons. Responsibility frame was the dominant frame. The metaphorical scenario of a fight was the most recurrent metaphor used in the cartoons of Kenyan election period. The findings of this research show that political leaders are responsible for igniting and ending political crisis in Kenya. The study will contribute on research about framing as visual metaphors and provide a contribution towards an analytical tool for cartoons.
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