Sometimes writing impressively gratifies the writer, while writing expressively not only satisfies, but also benefits the reader. If so, writers who write to impress themselves had better keep their written work for their personal reading. How writers use language is critical, because it determines how meanings of their ideas are received, interpreted and acted upon (herein referred to as language ergonomics). This paper reviews literature from English language authorities on well—writing to express. It is about using a short, specific, concrete, common, and positive word; about using a strong verb and the active voice; about using a word that means what it is supposed to mean. That is all about effective writing as defined by eight Cs: Concise, saying what needs to be said using only the necessary words; Choice, using suitable words; Compelling, saying it in a way that makes the listener or reader pay attention; Compliant, obeying relevant language rules. It is also defined as Consistent, avoiding contradictions, i.e. being in agreement with what the experts say; Clear, using a simple and direct way so that listeners or readers understand it easily; Coherent, saying it in a logical and organised way; Concrete, trying to be as definite and as specific as possible. The researcher discovers through analysis that great writers use both adverbs and adjectives sparingly to avoid wastage. While adjectives overwhelm nouns, adverbs weaken verbs. Wordsmiths prefer strong verbs to modifiers, opt for concrete words as opposed to abstract ones, go in for a variety of sentences rather than only long-winded ones, and choose the active voice other than passive. If writers chose to follow these simple rules, communication objectives could be achieved.