This study aims to determine the effect of Transactional Politics in the Election of Regional Heads in Gorontalo Province. The purpose of this study is to see political transactions occurring among party elites or political actors, their influence on party administrators in making choices for regional head candidates and the sociological impact of political transactions on voters. The method used in this research is descriptive method with a qualitative approach and with correlation analysis techniques. Data collection uses questionnaires, interviews, and observations. Based on the results of the research that has been done, it can be seen that there is a significant influence between the effect of transactional politics on voter behavior in the Election of Regional Heads. This political scenario has an impact on the voting community in determining candidates for regional heads, this is because party sympathizers sometimes have party emotional ties, sometimes also have emotional ties figure. Regional head candidates who have been determined by party elites have a strategy to influence voters to also practice political transactions with voter citizens or party sympathizers. The sociological impact on society from this transactional political practice, especially for voters who have low knowledge about political situations and conditions, is dilemmatic in determining candidates for regional head because it is influenced by psychological pressure both party and material doctrine.