In particular there are two social settings in the world namely rural and urban and these two segments are subjected for a precipitate change. Also noticeable that, the media in the world that exposed for globalization performs a considerable task which affects the social environment, attitudes and behavioral conduct of individuals as revealed through investigations on social processes. This study was focused on Madirigiriya village in Polonnaruwa district in the North central province in Sri Lanka in line with a random sampling method having selected 153 informants for the sample. Information collected through a questionnaire with added investigations via focused group discussions (FGDs), and observations, attended in qualitatively and quantitatively. The software titled SPSS, Excel was used to analyze the data. The study revealed that due to the penetration of media, the living fashion had been affected by changing important social elements such as the food consumption pattern, physical environment of the house and the family system, daily routine, educational needs, changed hobbies also to change the political base in the society, awareness on legal framework.