This text proposes an analysis of the temporalities involved in voluntary depigmentation practices. The study took place in the district "Sokoura" of Bouaké city, Côte d'Ivoire in 2016. Semi-structured individual and focus group interviews were conducted with a variety of social actors: practitioners of depigmentation, non-practitioners, former practitioners, sellers and manufacturers of lightening products, pharmacists and dermatologists. Research shows that practitioners use specific methods of application of products, depending on time. Representation of body interacts with a representation of the toxicity of lightening products, which in turn contributes to the unequal mobilization of time by the user in his "body techniques".