The law about national education system shows that in learning process, a student as an object of learning is not adequate due to student’s role itself is equal to teacher. Learning process in elementary school is found interesting on condition that teacher is able to optimalize the implementation of proper learning media. In other words, by optimalizing the use of media, learning process would amuse the students and provide a valuable meaning needed in developing the result itself. This article aims to highlight innovation or optimalization of learning-media use established at X Elementary School Bandung in 2015. Research findings show learning process in X Elementary School is unable to comply with expectation. Based on observation result, it shows that learning process is monotonous due to a dull presentation and unvaried performance. By involving students into implementation of learning media, their point of interest in learning can develop as learning process becomes uncomplicated to perceive.