Management uses strategic concepts to make the allocation of resources more effective in achieving educational goals. The process that plays an important role in determining strategic objectives is developed by various conflictive forces from within and outside. Like STAI Chairman Ibnu Sina, lecturers, stakeholders, students, parents, campus supply providers, central and provincial governments, municipalities and social groups are paying attention to campus programs. Educational institutions need to identify competitors' strategies, objectives, strengths, weaknesses, and patterns of reaction, they also need to know how to design effective information systems.