This study aims to analyze the influence of corporate culture on corporate performance either directly or indirectly through work motivation. Quantitative research method, Unit of analysis of this research is 2,844 employees residing in 6 retail company spread all over Indonesia. This research uses path analysis technique (path analysis), SPSS 23.00 analysis tool. The results of this study indicate that corporate culture can directly affect the company's performance and can also affect indirectly from corporate culture advocate to work motivation (as intervening variable) and then to the company's performance. The stronger the existing culture in a company, it will be able to increase employee motivation and impact on company performance optimally.