The future of society depends on the quality of life of its children. The major objective of this research initiative is ―to assess the level of nutritional awareness among parents of primary school going children‖, in low income class urban areas by assessing their knowledge of nutrition, and the quantity and quality of food they provide to their children. Primary school is a time when children are exposed to many influences outside of the family. Parents need to help their children build healthy foundations by encouraging a habit of consuming healthy foods and maintaining good nutrition throughout these formative and impressionable years. Due to multiple factors such as the easy availability of unhealthy restaurant meals, busy lifestyles of parents, and marketing pressures in a globalized world, children more often than not, do not get the proper nutritious meals that they deserve. These challenges to children‘s nutrition have implications for national economic growth, healthcare infrastructure and the overall mental, physical and social wellbeing of Bangladeshis. Nutritional awareness on its own means little without practice; hence this study utilizes parent‘s nutritional practices towards their children as a benchmark of their commitment to their children‘s nutrition.