The ability to survive is one of the most important goals of business organizations recently, this requires the ability to communicate with the outside world and its changes so in order to achieve this communication; Marketing orientation concept emerged, which is has had a significant impact on how things are going in business organizations, because it focuses on examining the parties that could affect the organizations business and its goals. These parties are : the customer, competitor, and inter functional coordination in the organization, therefore, companies that apply the concept of market orientation remain abreast of the needs of its customers on the one hand ,and activates and movements of competitors on the other hand.