The pay TV and internet connection business in Indonesia has experienced significant growth in recent years that it is forecast to have 15 percent increase or approximately will be generating 6 to 9 million more new customers. But on the sales aspect or gaining new customers are yet to catch better satisfactory level. For example, in XYZ Media Company, its target to reach 25,000 new customers in five major cities in Indonesia (Jakarta, Bandung, Semarang, Surabaya, Medan) has yet gained only 5,000. From the preliminary research, it is shown that XYZ Media Company was not yet optimal for providing satisfaction to its customers, particularly in various aspects, such as: Image Quality, Featured Channels, Internet connection, Price competition, while its customers have more satisfaction on at its internet access speed only. This research is utilizing a descriptive study, with explanatory and non probability sample taking method, taken for free by the researcher from XYZ existing customers in the Greater Jakarta area. Total population covers 933 people, and using Slovin sampling techniques which has gathered a sample of 90.3 people. Method being utilized here is Multiple Regression Analysis and processed by SPSS version 22.0. Before the analysis was taken, there was questionnaire instrument test for research the validity and reliability as well as classical assumptions. There was also a partial hypothesis test (t test) and simultaneous testing (Test F) with error tolerance level of 5%. The results showed that all variables which include: Service Quality, Perceived Price, and Promotion have generated positive and significant impact for prospects to decide becoming XYZ Media customers.