Saudi Journal of Humanities and Social Sciences (SJHSS)
Volume-2 | Issue-01 | 55-57
Original Research Article
Respondents Perception on Appropriate Manifesto Design in General Election
Ang Kean Hua, Owi Wei Ping
Published : Jan. 25, 2017
Abstract
Election through manifesto will ensure winning seat in general election. This research study determines
respondent’s perception on appropriate manifesto design for the general election. Quantitative approach with
questionnaire methods applied into Malacca State in targeting 100 respondents, where questionnaire are divided into two
categories namely (1) respondent’s demographic profile, and (2) respondent’s perception on appropriate manifesto
designed for general election. Result indicate majority are male with ages from 31 to 40 that working in private sector.
Most of respondent studied until secondary level and having monthly income of RM 1501 to RM 2000. Respondents are
likely to support registered political parties and vote for same party. At the same time, there are respondents that more
preferred towards candidates, especially candidates that have confidence in making decision. Majority respondents
receive all contesting candidate’s manifesto and understand every aspect that proposed in manifesto. Fortunately,
manifesto becomes positive ‘attraction’ towards respondents in decision making. In other words, although majority
respondents are preferred on candidate and party, however, they are more preferred to choose the manifesto that
emphasizes on having a safer and a better life not only for themselves, but also for their children in the future generation.
Therefore, election manifesto do influencing the respondents in chosen the candidate or party.