This study looked at the challenges faced by the automobile industry in Nigeria. The study also carried out automotive assembly process performance analysis for improved productivity. The analysis was performed at an automobile plant in Nigeria. The overall number of material handling systems and kinds of material handling systems were determined. The number of automated, manual and semi-automated equipment’s used was also determined. The number of workers on the line were also determined. The labour productivity, hours per unit, organizational hour per unit, and TEEP were also determined. From the analysis, the average production volume of automobile assembly line is 256 units for every month and its average on time delivery is 80.6 %. Nine hours was the time period the workers spent every day. 163 personnel with various skill sets were involved in the plant. The size of the plant is about 550,000m2 and it housed offices, workstations, equipment’s and operators. The average hour per unit is 155 hours. The average organizational hour per unit is 148 hours i.e. it takes 148 hours to assemble the car. The total effective equipment performance is 61.89%. This result shows that the plant is still under-utilized. The study recommends that more workers should be employed and predictive maintenance practises should be used to avoid collapse of machines in the assembly plant.