The main objective of this research is to develop a conceptual model of competitive advantage that can improve marketing performance. The specific targets of this study empirically examine the effects of market orientation, entrepreneurial orientation, competitive advantage on marketing performance. The sampling technique used was purposive sampling, the sample in this study was the leadership of small and medium food businesses of 225 respondents in Indonesia. The sampling technique used was purposive sampling business leaders in Indonesia. After being collected, it is analyzed with SPSS 16 technique. The theoretical findings in this research namely enriching the literature creating competitive advantage can improve marketing performance. While the managerial findings in this study are models for developing small and medium scale food industries in Indonesia.