The aim of this study is to examine the impact of firm characteristics and financial performance of consumer good firms in Nigeria. Specifically it tests the effects of firm size, firm age and leverage on financial performance (return on equity). The study uses both financial and non-financial data from annual reports of the 5 listed consumer good firms in Nigeria from 2007-2016. The data was analyzed using descriptive statistics, Pearson correlation and multiple regressions with the help of STATA version 13. The result shows that the firm size, has a positive relationship with financial performance, firm age also have a positive relationship with financial performance and leverage too has a positive relationship with financial performance.