With the efforts of authorities at all levels, functional branches, and the support and consensus of the people, especially the support and assistance of international organizations, foreign experts, management heritage management, conservation, and promotion in Hoi An (Quang Nam province) is reaping many important successes. However, for many years, the awareness of preserving and promoting the heritage values of Hoi An has not been enhanced, especially for other tourists. This study analyzes the situation awareness to preserve the cultural values of Hoi An, but work to raise more awareness of the heritage, the values that the heritage brings to the lives of Hoi An people and people nationwide. Since then, proposing solutions to further raise awareness about preserving the traditional cultural values of Hoi An in particular and the traditional heritage of the Vietnamese people in general.