This study was conducted to: 1) Conduct a feasibility test for developingaccounting learning through media and accounting teaching materials. 2) Implement or implement a model in accounting learning in class. 3) Evaluate accounting learning as a student performance measurement tool. This study uses "Research and development methods or R&D cycles, which are carried out in two years. Qualitative data methods use descriptive analysis. Based on observation results indicate that student-learning activities tend to only listen to lecturers' explanations, record and work on problems. For that diverse and innovative learning activities are needed. For this purpose, instructional materials and learning media are designed through 1) expert review 2) small group trials and 3) Field trials using experiment methods through initial test and final test. And the results of trials from small groups and field tests, will be made improvements in the design of teaching materials and learning media. The instruments used in this study are questionnaires. The targeted results are the implementation of accounting learning models with ADDIE models, with teaching materials, and learning media interesting and interactive accounting if to improve the quality of accounting learning. Therefore, the need for innovation in learning accounting through the ADDIE model to assist lecturers, in creating effective, efficient, and attractive learning programs so that the results of introductory learning accounting can be achieved.