This study aims to analyze the effect of JKN mobile services on brand image and satisfaction of JKN participants, brand image on satisfaction of JKN participants, and analyze the effect of JKN mobile services through brand image as an intervening variable towards satisfaction of JKN participants. The population in this study were all participants in the Jambi City Branch Health Social Security Organizing Agency which were as many as 563,806 people. The sample size refers to Slovin theory with an e value = 10%, so that a sample of 100 participants was obtained. The collection method uses a survey, followed by a statistical method to test the hypothesis that is by path analysis. The results of this study indicate that JKN mobile services have a positive and significant influence on brand image and satisfaction of JKN participants, as well as brand image has a positive and significant influence on satisfaction of JKN participants. Besides that JKN mobile services through brand image also have an influence on the satisfaction of JKN participants.