The purpose of this study was to determine the influence between variables brand awareness, brand association and perceived quality to Purchase Decision and determine the dominant influence of variables. The sample of 190 people. The samples in this study using accidental sampling. To analyze the data used multiple linear regression test, partial linear regression test and simultant linier regression test. The results in this study showed that variable brand awareness, brand association and perceived quality positive influence on purchase decision. Partially, variable brand association and perceived quality showed a significant influence on purchase decision, meanwhile, the variable brand awareness shows the influence of variables that are not significant. Simultantly, variable brand awareness, brand association and perceived quality showed a significant influence on purchase decision. The variable dominant influence on consumer purchasing decisions of variable perceived quality.