Changes in politics, the economy and the social sphere directly or indirectly affect the social value system. The change of society values is mainly attributed to changes in value structures at work. The Protestant work ethic, which places the meaning of life at work, sees moral value as an end in itself, and puts the fulfilment of duty above the enjoyment of existence, gradually loses its relevance. To the same extent that work loses its function and value, sport experiences a fundamental revaluation. Sport becomes an integral part of every person's role. With the sportization of living conditions, sport becomes a social model. The ultimate goal of this research is to examine the causes of changes in society values and their effects on sports / mass sports. The method adopted for the study was a literature review. On the occasion of the present study, it is found that the changing value of sports in society has created new "directorial forms" in sports. So, for example, in leisure time modern sports also serve as a presentation of the independent lifestyle. This impulse finds its expression through an additional gain of aesthetic dimension, which is externally observed in athletic shoes, sports sweaters, sports bags, sports accessories, etc. The expression of individualized values in sports is closely related to the reduction of access routes for sports. This is not only due to the growing number of opportunistic and active athletes, but also to the development of new sport types. New sports such as Windsurfing, paragliding, free climbing or Bungee jumping are in line with the new orientations of values and try to match individualized hedonistic desires in sports. Sport types are multiplying, and leading the sports system, as already described, to an unprecedented complexity. The overall sports system basically becomes more open. This creates completely new access to sports. Sports forms are multiplying and leading the sports system, as already described, to an unprecedented complexity. The overall sports system basically becomes more open. This creates completely new access to sports. The initial selectivity of sports is increasingly losing its importance, so new groups of people such as the elderly, overweight, women or the disabled have more access to leisure sports and widespread sports. Due to the qualitative changes in sports socialization, strong new sport roles have become possible. With the isolation and selection of certain incentives, sport is now more easily accessible. The motivation that previously prevailed in leisure sports and in widespread sports is losing its charm, so some writers talk about the unathleticism of sports or the non-athletic sports. Instead, in sports / mass sports, one seeks pleasure, spontaneity and social contacts.