With the advancement of economic globalization, intercultural communication has gradually become a practical need. From the perspective of intercultural communication, this article takes specific examples to analyze the embodiment of the pragmatic failures in daily life, including pragma-linguistic failure and socio-pragmatic failure. After summarizing the manifold reasons of pragmatic failures in intercultural communication, this article attribute pragmatic failures more too cultural differences. The significance of this article is to help students face the problems that appear frequently in intercultural communication, and help them effectively avoid pragmatic failures, thus greatly improving the competence of Chinese students to use English to communicate.