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Scholars International Journal of Linguistics and Literature (SIJLL)
Volume-2 | Issue-07 | 142-151
Original Research Article
Seller-Buyer Conversation: Investigating the Discourse Strategies
Acheoah John Emike, Beatrice Osaro Oreoluwa, Aminu Garba Dandiga
Published : Sept. 20, 2019
DOI : 10.36348/sijll.2019.v02i07.001
Abstract
This paper is an overview of the discourse strategies involved in buyer-seller conversational exchanges. Discourse is truly human interaction, whether written or spoken. An analysis of discourse can simply be viewed as a conversational analysis. Contemporary use of the term discourse analysis covers several activities and disciplines which provide insights for the discourse analyst in the interpretation of language-use in a wide range of discourses or genres, including seller-buyer discourse. This study hinges on both the Pragma-crafting Theory and Bach and Harnish’s speech act theory for the analyses of data. The analyses reveal that in using language to communicate in different contexts and situations in buyer-seller conversation, the interactants (the sellers and the buyers) demonstrate the various functions that language performs therein: to bargain, to persuade, to greet, to explain, to undertake, to confirm, to affirm, among others.
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