As the basis of language learning, vocabulary has been the focus of college English vocabulary teaching and learning for a long time. Because a host of teachers and students are still prone to utilize traditional vocabulary memorizing methods, English vocabulary teaching and learning is still a field which is worthy of innovation. Associative memorizing method is an innovative method of English vocabulary acquisition. This paper will deeply analyze the application effects of associative memorizing method from the aspects of English vocabulary teaching and learning, hoping to give some helps and inspirations in English vocabulary teaching and learning.