Certain acceleration in society can be clearly seen in the work as well as in the leisure sector. Among other things, working hours are becoming more flexible and the pressure and burden of work is increasing. Also, a growing desire for pleasure and quality of life, as well as well-being and relaxation are part of the change in values (Zarotis et al., 2007). The aim of this study is to examine the foundations and prerequisites for the development of modern leisure, sport and cultural tourism. The method used in this study was a review of the relevant literature. By analysing various research results we discovered that people in today's society with increasing pressure and stress levels must and should find a way to protect their bodies from these influences. Wellness and sports offers, especially on holiday, are a good and fast way to regeneration. Many people are aware of the need to take care of their health, especially on holiday. The search for deceleration in an increasingly fast-moving society will be a central pillar. Peace and balance will be major focal points of leisure time, which is why particularly quiet and endogenous sports will continue to gain in importance. It has been shown also that there are elements in sport that can turn a sporting attraction into a tourist attraction. From this it can be concluded that people are looking for experiences through sport with a high emotional but also cultural potential. In this study it was found that sports tourism and culture-sensitive travelling can go hand in hand. They offer the opportunity for intercultural encounters, international understanding and a sensitisation of one's own awareness of foreign value and norm systems. In order to remain competitive in the face of increasing competitive pressure in the tourism sector and the widespread distribution of tourist offers, it is necessary to further develop products innovatively. Tourist offers must be made more attractive, so that they can offer the customer additional benefits and thus stimulate demand. Special attention must be paid to customer needs and developing trends. A characteristic feature of modern society is the increasing focus on experience. As a result, experiences often become the core objective of product design. Emotional-psychological considerations show that although experiences cannot be produced by providers, providers can try to create favourable external conditions in a specific setting that make experiences possible. If it is possible to generate additional customer benefit through the targeted staging of experiences, this would be a decisive competitive advantage (Zarotis, 2019).