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Saudi Journal of Business and Management Studies (SJBMS)
Volume-4 | Issue-12 | 907-911
Review Article
An Effective Communication Model for Effectual Leadership in Educational Institutions in Kingdom of Saudi Arabia
Sivakumar Abirami, Alobaidan Noora, Alsaleh Afnan
Published : Dec. 28, 2019
DOI : 10.36348/sjbms.2019.v04i12.007
Abstract
Various researchers have discussed about the styles of leaderships and their ways of communication within the organization among various levels of professionals. This study intent to define the successful style of leadership that is suitable for educational institutions and the type of communication required for the success of the Higher Education institutions. Education though not a business is very competitive today. If there is no proper communication among the three levels of the Management, the success of the institution is debatable. The paper aims to design the dimensions of communication starting with the Top level - Principal/College head, Middle Level - Department head/Chairperson and Bottom level - Faculty members (Professors/Associate Professors/Assistant Professors/Lecturers). Though there are many people above in the Management like CEO/GM/Correspondent and End receivers’ who are the most important stakeholders: Students. But the study focuses only on above mentioned 3 levels as there is huge need to communicate most of the time, among themselves as a team. This study is has identified these three levels of employees in educational institutions as Scholars, who directly contribute to the success of the institution. The objective of the study is to develop suitable leadership style and communication system that can develop trust among the scholars. It is essential for institutions that are evolving and changing for various reasons such as Vision 2030, Accreditation, Competitiveness and achieving global standards.
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