The production-oriented approach, which is student-centered and outcome-oriented, represents an innovation over traditional teaching methods that focus on teachers and subject knowledge. Currently, college English courses still struggle to break free from traditional teaching concepts and methods, and the problem of insufficient teaching achievements persists. Against this backdrop, it is necessary to innovatively design teaching activities based on the production-oriented education concept, construct a multimodal teaching model, diagnose teaching problems through teaching evaluation, and make optimization and improvements to ensure excellent results in the innovation and practice of English courses. This article takes Unit 3 of New Standard College English 3 as an example, implements the teaching concept of the production-oriented approach, and designs the entire classroom activity according to the teaching design steps of the production-oriented approach to explore the application of the production-oriented approach in college English reading teaching.