The emergence of various brands of bottled water, with the common core benefit of quenching of thirst but arrays of features with marketing implications, have exposed consumers to making choice. This longitudinal study covered 2013-2018 and used questionnaire to obtain information from 343 consumers and 210 sellers of bottled water in Enugu Metropolis, Nigeria which were exposed to hypothetical tests. Findings showed among other things that choice of brand of bottled water is significantly determined by company of make in Enugu, Metropolis, consumers purchasing power and social status significantly determine the choice of brand of bottled water and that NAFDAC seal of quality significantly accounts for the choice of bottled water. It was concluded that consumers choice of bottled water in the area under review include company of make, social group and regulatory authority (NAFDAC) confirmation of quality of the brand of bottled water through seal of quality on the bottle of the water. The study recommended that; bottled water company should produce bottled water that conform with the expectation of consumers to obtain loyalty, varieties of brand should be produced to take care of different income and social groups devoid of compromising to quality standard and that regulatory agencies should supervise every production process, ensuring that brand of bottled water meets up with both local and international standard.