Saudi Journal of Business and Management Studies (SJBMS)
Volume-3 | Issue-09 | 1108-1114
Original Research Article
The Effect of Service Quality and Brand Image on Customer Satisfaction and the Impact on Logistic Service Customer Loyalty Pt. Angkasa Pura Kargo
Ida Yulani, Arifin Sitio
Published : Sept. 30, 2018
Abstract
Transportation and logistics services are one of the most important links in
supporting the operational and production activities of a company. Currently the
logistics sector plays a vital role in the sustainability of business in Indonesia. As a
country that has a large geographic and population that ranks first in Southeast Asia,
the logistics sector is very potential to be developed. Without being supported by
transportation and logistics activities as a support and supporting operational and
production activities in a company, it will experience problems in carrying out its
operational activities and production. So that the company needs to pay special
attention to the company's transportation and logistics facilities so that it can support
the operations and production activities properly. PT. Angkasa Pura Kargo is a
subsidiary of PT. Angkasa Pura II (Persero), was established as a logistics company
that can fulfill and carry out logistical activities in all Air Port in Angkasa Pura II
coverage and logistics business outside Air Port. Stratregi conducted by PT. Angkasa
Pura Kargo by penetrating the market in some segmentation of both infrastructure
companies in the oil & gas, FMCG, Pharmacy, and construction sectors. Survey
research method with quantitative descriptive statistics Quantitative research is an
objective research approach, emphasizing the testing of theories through the
measurement of research variables with numbers and conducting data analysis with
statistical testing methods. In this study quantitative methods will be used in which to
measure an object related to the phenomenon that occurs (Sugiyono, 2012). The data
collection in this study was carried out by simple random sampling technique. Which is
assisted by a questionnaire? As for the weighting of the Likert scale.