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Saudi Journal of Business and Management Studies (SJBMS)
Volume-3 | Issue-09 | 1108-1114
Original Research Article
The Effect of Service Quality and Brand Image on Customer Satisfaction and the Impact on Logistic Service Customer Loyalty Pt. Angkasa Pura Kargo
Ida Yulani, Arifin Sitio
Published : Sept. 30, 2018
DOI : 10.21276/sjbms.2018.3.9.15
Abstract
Transportation and logistics services are one of the most important links in supporting the operational and production activities of a company. Currently the logistics sector plays a vital role in the sustainability of business in Indonesia. As a country that has a large geographic and population that ranks first in Southeast Asia, the logistics sector is very potential to be developed. Without being supported by transportation and logistics activities as a support and supporting operational and production activities in a company, it will experience problems in carrying out its operational activities and production. So that the company needs to pay special attention to the company's transportation and logistics facilities so that it can support the operations and production activities properly. PT. Angkasa Pura Kargo is a subsidiary of PT. Angkasa Pura II (Persero), was established as a logistics company that can fulfill and carry out logistical activities in all Air Port in Angkasa Pura II coverage and logistics business outside Air Port. Stratregi conducted by PT. Angkasa Pura Kargo by penetrating the market in some segmentation of both infrastructure companies in the oil & gas, FMCG, Pharmacy, and construction sectors. Survey research method with quantitative descriptive statistics Quantitative research is an objective research approach, emphasizing the testing of theories through the measurement of research variables with numbers and conducting data analysis with statistical testing methods. In this study quantitative methods will be used in which to measure an object related to the phenomenon that occurs (Sugiyono, 2012). The data collection in this study was carried out by simple random sampling technique. Which is assisted by a questionnaire? As for the weighting of the Likert scale.
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