Saudi Journal of Business and Management Studies (SJBMS)
Volume-3 | Issue-09 | 1065-1072
Original Research Article
Increasing Family Revenue Based on Household Industry
Nel Arianty, Muis Fauzi Rambe, Rahmad Bahagia
Published : Sept. 30, 2018
Abstract
Nowadays, domestic business actors should be able to prepare themselves
and have a good strategy in producing quality products and have a wide marketing
network, so that the market or consumer can accept the products, so that small industry
business can increase family income. Starting from the survey conducted by the
researchers, there are several household industries, in Deli Serdang District, especially
in Percut Sei Tuan District, where business actors manage their business with a simple,
but the resulting product has a chance to be liked by the community. Therefore it is
necessary that a good strategy for the perpetrators of home industry can survive and
expand its industrial network. This study aims to make household industry business can
compete and can increase family income, therefore need to do strategy. Looking at the
problems faced by domestic business actors can do strategy. The problems in the
household industry are raw materials, capital, human resources (labor) and marketing.
The object of this research is a light snack business entrepreneur in District Percut Sei
Tuan Deli Serdang Regency. To increase the family income, the domestic industry
needs a better business management solution. So the second year research needs to be
done: 1) better management of business model of home industry by adding supporting
variable that is technology and partnership. 2) Compilation of model of business
development of home industry, pilot development of business model of home industry,
3) socialization and implementation.