Saudi Journal of Business and Management Studies (SJBMS)
Volume-3 | Issue-09 | 1042-1046
Original Research Article
Student Satisfaction Analysis of Master Program in Mercu Buana University, Kranggan D-Campus
Ariyo Kurniawan, Arifin Sitio
Published : Sept. 30, 2018
Abstract
Student satisfaction is one of the parameters of the success of university
services. Student satisfaction will greatly affect their loyalty to the university. Mercu
Buana University student satisfaction can be influenced by several factors such as
learning methods, lecture support facilities, and the quality of student lecture services.
Based on the results of the pre-study, it can be concluded that there are still many Mercu
Buana University students who were dissatisfied during their studies at Mercu Buana
University. Student dissatisfaction is much influenced by service facilities, lecture
methods, and lecture support facilities. Descriptive research can be obtained a
description of the problem formulation regarding the satisfaction of students of the
Master of Management program at Mercu Buana University campus Kranggan.
Hypothesis testing research methods can answer the allegations that exist in the
phenomenon of the satisfaction of students of the Master of Management program at
Mercu Buana University campus Kranggan. In this study a sample of 100 university
management master students from Mercu Buana Kampus Kranggan took samples. In
this study, quantitative methods will be used in which to measure an object related to the
phenomenon that occurs (Sugiyono, 2012). The data collection in this study was carried
out by simple random sampling technique. Which is assisted by a questionnaire? As for
the weighting of the Likert scale