Almost every Chinese tourist come to Taiwan would take pineapple as a souvenir when they are going home. In order to understand the reasons that drive them to rush for buying pineapple in Taiwan, the present study employed qualitative method and conducted interviews to fulfill the research. 22 respondents who had taken pineapple cake as souvenir were invited to take part in the interviews. The results indicated that pineapple cake owns several irreplaceable features that are attractive for the tourists.