The key digital marketing processes help businesses successfully complete their mission. These include: identification of the opportunity, development of new products / services, customer attraction, customer retention, promotion of loyalty, order fulfillment, feedback and satisfaction rating. These several aspects help to establish long-term contact with the client, which is perhaps the most important component of the business. But even with a loyal customer base, it's important to keep in mind that it is necessary to ensure the quality, innovation, and the necessity of goods and services, so that both parties are maximally satisfied. In this context, we should not forget the four most important digital marketing pillars: site content, digital advertising, mobile devices and social networking opportunities.The article analyze digital marketing concept, digital marketing tools and digital marketing strategy.