The growth in cement demand in 2016 amounted to 60.6 million tons, which is a potential for the cement industry and the like. The average increase in cement demand in Indonesia is 3.4% per year in a volume of 2.5 million tons, according to data informed by the Ministry of Industry. Cement Mortar is a type of conventional cement substitute which is better quality and easier to use. Every building construction that uses concrete, always uses mortar, either as an adhesive, plaster, or pickle for construction. Cement Mortar potential is a market share that is a conventional cement user, of which 60 million tons of cement is needed in Indonesia, only 5% are cement mortar users. The trend of an increase in consumption of mortar types on average increased by 20%, Product supervision is due to several factors including media marketing, company promotion and brand image. Survey research method with quantitative descriptive statistics Quantitative research is an objective research approach, emphasizing the testing of theories through the measurement of research variables with numbers and conducting data analysis with statistical testing methods. In this study will take all retail parts of building materials that become direct partners of the company, while the number of retail building materials is 150 outlets. In this study quantitative methods will be used in which to measure an object related to the phenomenon that occurs (Sugiyono, 2012). The data collection in this study was carried out by simple random sampling technique. Which is assisted by a questionnaire. As for the weighting of the Likert scale.