Saudi Journal of Business and Management Studies (SJBMS)
Volume-3 | Issue-08 | 983-991
Original Research Article
Analysis of Information Quality, Security Level and Quality of Mobile Application Systems and Its Effects on Customer Satisfaction and the Impact on Customer Retention of T-Cash Applications Telkomsel
Agung Irvan Suryadi, Sitio Arifin
Published : Aug. 30, 2018
Abstract
T-Cash is one of the Pioneers of provider-based e-money services. Although
T-Cash is declared successful, consumers are still afraid to use it Because Cultivating
trust and attracting customers will save money on apps is not an easy thing. The
purpose of this research is to know the result of testing the influence of information
quality, security and quality of T-Cash e-money payment service application system to
customer satisfaction and customer retention and partially simultaneously. This
research uses AMOS Structural Equation Model (SEM) software. From the results of
the data analysis can be known variable quality of information, security and application
system Significantly Affect quality customer satisfaction and retention and customer
satisfaction itself Significantly variable variable influences customer retention.