Saudi Journal of Business and Management Studies (SJBMS)
Volume-3 | Issue-08 | 832-839
Original Research Article
Analysis of Trust and Electronic Word of Mouth in Influencing Consumers’ Decision to Shop Using Lazada's Shopping Website in Jakarta
Marca Viola, Baruna Hadibrata
Published : Aug. 30, 2018
Abstract
The purpose of this study was to prove empirically the influence of trust
and electronic word of mouth to the consumers’ decision to shop using Lazada’s
shopping website in Jakarta. There were 156 respondents involved in this research
who shop using Lazada’s shopping website in Jakarta. The method of analysis was
quantitative by using multiple regression model. Based on the results of test that has
been done, it was found that trust and electronic word of mouth have a positive and
significant impact on consumer decisions to shop using Lazada’s shopping website in
Jakarta.