The price of fake products is much lower than that of genuine brand products. The consumer willing to buy fake products, consist in their can or cannot to discriminate difference between the fake goods with authentic branded products. Or because their attitude themselves do not reject the fake products. Or they maybe buy the fake products. Will even be to attention about whether some authentic branded products have fake goods can to buy? This study use the questionnaire was developing to interview loyal user of branded. The results reported that the uneven wealth is the main cause of fake products.