The development of tourism is essential since it increases the foreign exchange. The adequate attention to the tourism drives the progress of tourism related products and services. Several studies have shown that the role of destination image influence the tourists to visit. The purpose of this study is to determine the forming components of destination image with a quantitative approach. The research population consists of the most visited destinations in Indonesia. Questionnaires are distributed in three cities that represent the most visited places by tourists in Indonesia. According to the statistical calculation, the amount of sample that can be used is 167 people. The results reveal that some aspects significantly influence the destination image. The influencing aspects are lodging facility, quality of food and relaxation experiences. This finding implies that there should be some improvements in lodging facilities, the quality of food and relaxation experiences to enhance the destination image.