This study aims to analyze financial performance of PT. Bank Bukopin Tbk, before and after conducting “Laku Pandai” (branchless banking), while the long-term goal is modeling the assessment of financial performance strategy of branchless banking in Indonesia. The method used in this research is RGEC (Risk Profile, Good Corporate Governance, Earning, Capital). The assessment financial performance of PT. Bank Bukopin Tbk before and after the application of branchless banking is not difference and not significant, but is not fixed value