Content digitization is a current phenomenon that has had a huge impact on traditional media. The era of globalization has had significant effect on the way media houses the world over strive to reach their audience and especially given that the world is so interconnected to a point that any happening in one continent has a significant effect in the most remote location in another continent. This has led to innovations such as the use of E-Paper that’s geared towards reaching larger audiences by media houses as well as remain competitive in this era of great competition and liberalization of the economy. The purpose of this study was therefore to determine the effect of EPaper subscription on the revenue performance of the Standard Media Group Limited, Nairobi. The study was guided by the Schumpeter’s innovation theory of entrepreneurship. Descriptive survey research design was adopted. Both primary and secondary data were collected. Primary data was collected by the use of a questionnaire while Secondary data sought historical data on the organisational revenues by department and on the profitability of the organisation for the past twentyfive years between 1991 and 2016. The target population included all the 202 members of staff in the Commercial and Online departments at Standard Media Group, Nairobi. The researcher drew a proportional random sample of 30% of the respondents from the two departments who provided the information required. Data was processed and analysed using descriptive and inferential statistics with the help of the Statistical Package for Social Sciences version 22 and Microsoft’s Excel 2013 to generate Frequencies, percentages and regression that were used to answer the research questions. Findings were presented using appropriate tables and graphs that depicted the relationship between the dependent variable and the independent variables. It was established that the rate of revenue growth in the e-paper platform was exponential, and was highly co-related to the overall organizational revenue, and that the combined revenue from the e-paper, and other aspects of digital content provision had exponentially grown from nil in 2009 to over KES 120 million 2016. Further research is suggested on the effect of content digitization on the operational and revenue performance of print media at Standard Media Group, and on the effect of content digitization on revenue performance of the other media houses in Kenya.