The article analyzes the importance of marketing knowledge in the implementation of the Vilnius College / University of Applied Sciences project "Ukrainian Studies Platform (demobilized soldiers of the Ato area)". Analyzing the importance of marketing and entrepreneurship knowledge for Ukrainian soldiers, marketing research, creating new businesses. Entrepreneurship involves not only the knowledge and skills that are needed independent business creation and development (marketing, financial management, business management knowledge and skills, etc.), but the various knowledge and abilities needed to rationally and economically deal with various professional and personal life problems and related situations with employment, job search, professional career, decision of professional tasks, topical solving public problems. Important elements of entrepreneurship are ingenuity, openness to innovation and ability to apply creatively new solutions, ability to evaluate the costs and potential benefits of implementing the solution [18].