This paper takes Wal-mart which is the leader of Fortune Global 500 as an example, analyzing its product, place, price and promotion, pointing out a series of marketing problems War-mart has faced within the Chinese market and offering some solutions. The marketing strategies of War-mart both in China and overseas have provided significant references to Chinese retailing companies. Chinese retailing companies should learn War-mart’s successful experience during its localization in China and avoid similar mistakes, and then convert what they have learned into their own strengths and advantages.