Saudi Journal of Business and Management Studies (SJBMS)
Volume-3 | Issue-03 | 205-211
Original Research Article
The Effect of Quality of Interaction, Physical Environment and Quality of Results on the Loyalty of ATHLETIC CLUB in Surabaya
Muhammad Anang Firmansyah, Mochamad Mochklas
Published : March 14, 2018
Abstract
The fitness centre is the rapidly growth industrial in providing a leisure time
services (Industrial leisure). Specifically so many trade mark in fitness centre, like
Olympic Gym, Fitness First, Celebrity Fitness, Fit By Beat, Gold‘s Gym, ATLAS
Athletic, and Ade Rai‘s Club make the tight competition in the industrial leisure, so
that it needs the optimal effort from every fitness centre to survive, so that a firm in the
industrial leisure should make a strategic planning for getting the comparative
advantages. By looking for a new customer, the fitness center takes so much time and
human resource to simulate the customer‘s behavior. To attract a new customer, the
fitness centre must design the interesting program for keeping the customer‘s loyalty
effectively and efficiently.. Simultaneously The customer retention reflects how much
the customer‘s loyalty can attain, this retention gives a sign for management to build
the brand image in customer‘s heart emotionally. Commonly The customer‘s behavior
points how much their loyalty to take retention purchase. By increasing quality and
services, absolutely the customer’s loyalty can be maximized for getting this retention
more and more. The important key for increasing corporate services is to design an
interactive program between customer and employee. By firing the trouble maker
employee, the management must improve the interaction quality. To keep an
environment quality, the standard of services can be established objectively. By
reviewing the customer‘s participant in daily activity, the management can structure
the result‘s quality.