India has a strong judicial framework to safeguard people‟s rights, however it is still has a lot of problems of infringement and enforcement of Intellectual Property Rights (IPR). IPR exists in every innovation, but if it gets infringed, can result into infinite business loss for the original creator considering the loss of revenue and human intellect. Hence, it is important for businesses to know and understand the value of IPR, manage them appropriately, protect them adequately to safeguard their investments and efforts and reap the deserved benefits for their own work. Though concern has always been expressed about losses and unfair practices, the recent years have witnessed the lax in protection of IPR. It is advised that by adopting right policies and strategies, IPR can be effectively protected with the help of law enforcement. Be it an individual organization, an industry or even as a nation, IPR as a strategic marketing tool has the potential to create the future where brand, technology, service, people everything can together and become a force for development and market leadership. The scope of IPR is expanding very fast and attempts are being made by original creators to seek protection for their intellectual work. It is also important to understand the enforcement measures available for protecting one‟s business or individual creations. This paper discusses the mode of acquisition, nature of rights, commercial exploitation, enforcement of those rights and protection available against infringement of IPR in India with relevant suggestions for organizations to implement and practice.