Advertising in social networks not only involves the user, but also makes it part in planned advertising, .i.e. divided user becomes the most effective advertising tool. Social networking provides the user with a unique opportunity to instantly find the company's site and learn more about its services. If the customer wants to contact you, he needs to write a personal message, Vol. y.? For example, the buyer does not need to search your contact page and call the administration - of the proposed goods, since he may show his interest directly, leave your? social network account. Social networks - networks, where at one time can be achieved by far the highest number of consumers and the advertising or information can be provided highly targeted. This advertising will significantly increase your potential customers at minimal cost. Social Network - an interactive website, which brings together a common interest of its members with the group, and with a specific content and virtually interact with each other by using automated site-specific measures. The article analyzes the advertising in social networks, the article measurable advertising on Facebook, and Google+ opportunities.