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Saudi Journal of Economics and Finance (SJEF)
Volume-9 | Issue-04 | 125-130
Review Article
The Impact of Generative AI on Content Marketing
Olawale C. Olawore, Taiwo R. Aiki, Oluwatobi J. Banjo, Beverly B. Tambari, Victor O. Okoh, Festus I. Ojedokun, Tunde O. Olafimihan, Kazeem O. Oyerinde, Funmilayo C. Olawore, Jonathan E. Kozah
Published : April 15, 2025
DOI : https://doi.org/10.36348/sjef.2025.v09i04.006
Abstract
In the contemporary marketing landscape, visually engaging content has become indispensable. With the proliferation of communication devices and advancements in visual technology, companies are increasingly prioritizing visual materials. Simultaneously, artificial intelligence (AI) is emerging as a transformative force. Fusing visual content with AI is crucial for attracting and retaining customers; neglecting this integration in marketing strategies can lead to reduced market share.
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